"Here’s the cold hard truth... Over 2/3rds of the American population is sick. Obesity is an illness. Obesity is a symptom, not a cause. It is the outward manifestation of internal chaos. It is the body crying out for help. Nutrition is the answer to that cry. It is the key to all disease prevention. That was the realization that changed everything for me. That is how Clovis Nutrition and The Perfect Paleo Powder were born.”- Justin Nault Founder/ CEO Clovis Nutrition.
We’re all searching for the truth, right?! Well, the truth is that the nutrition industry is broken. Our agricultural practices are broken. Our bodies and minds have paid the price for these failures, and the status quo is no longer sustainable. The American mainstream idea of “healthy living” needs a hard reset. We need to rebuild the entire system and redefine, “healthy.”
Don’t shoot the messenger! Please, let me explain. It was my firsthand personal experience that brought me to this conclusion. I’d been a disciplined fitness enthusiast and mindful eater my entire adult life. I’d always been considered “fit" according to most standards. But deep down, I knew something was missing. At 26 years old, I was exercising 2 hours per day, eating plenty of “healthy whole grains," and still had 26% body fat. To be fair, no one would have known I was unhealthy. Hell, I had just been on a Network TV show, and people from all over the world were listening to my music and watching my videos. Regardless of what the world saw, I knew the truth.
In situations like these, it is all too easy to cop out and blame genetics. To just blindly “accept” that mainstream diet and exercise plans don’t work for you because you must be “different.” It was out of sheer frustration that I refused to take this approach. I refused to accept such absurd genetic favoritism. There had to be a better answer, and I was determined to find it! I persisted and became obsessed with the concept of individualized nutrition and how it works differently for each unique human being.
Through months of research and dedication, I became a Certified Nutritional Therapist and Specialist in Sports Nutrition. Studying Epigenetics, the gut microbiome, endocrinology, and physiology completely changed my approach to nutrition and physical fitness by focusing on the science for real results. As a result, every single aspect of my health improved ten fold. I couldn’t keep these life-changing “secrets” to myself, so I started sharing them with the public. Through my work, I quickly discovered that it is a lot harder to change peoples’ habits than you might think…
Here’s the cold hard truth... Over 2/3rds of the American population is sick. Obesity is an illness. Obesity is a symptom, not a cause. It is the outward manifestation of internal chaos. It is the body crying out for help. Nutrition is the answer to that cry. It is the key to all disease prevention. That was the realization that changed everything for me.
That is how Clovis Nutrition and The Perfect Paleo Powder were born.
The foundation of everything I teach begins with proper nutrition, and the Paleo Diet is a great place to start. Despite its noble philosophy, I kept finding the same innocent hypocrisy throughout the Paleo community. “We do not consume any processed foods!” Yet, almost every single Paleo believer I’ve ever met consumes supplements in significant quantities. Vitamin D, probiotics, Omega 3’s, multivitamins, antioxidants… you name it; people are taking it. Supplements seem to get a free pass, but “food products” are still judged by the Paleo community with the harshest of criticism. Armed with my extensive field research, I decided to remove the stigma and combine the best of both worlds— Paleo + Cutting-Edge Science— to design the most complete, convenient, and delicious Paleo products on Earth. I wanted these products for myself, I wanted them for my loved ones, and I wanted them for the rest of the world.
I’ve spent years studying nutrition at its deepest levels and have worked tirelessly to break down complex science into digestible bits of information to improve the lives of everyday people just like you. I am determined to truly educate people about the importance of nutrition, not just for weight loss, but for all aspects of life.
The Perfect Paleo Powder combines Paleo-friendly whole foods with pharmaceutical grade supplements to give your body everything it needs to face the challenges of our modern world; stress, pollution, chemicals, artificial lighting, heavy metal toxins and much more. Our products are uniquely designed to help you overcome these modern obstacles by taking Paleo to the next level. To make Paleo… Perfect!
That’s how this all started. The Perfect Paleo Powder came out of frustration and necessity and ended up becoming a global revolution, improving the lives of people around the world - and that is my greatest joy.
Thank you for taking the time to read my story! I would love to hear yours. Share your breakthrough experiences on our forum.